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About the A.C. Nielsen Summit

The A.C. Nielsen Center for Marketing Research hosts a Summit for alumni and industry friends every other year. The Summit is an invitation-only educational conference focused on an industry theme of the alumni’s choosing. The voice of the alumni is coordinated with the help of the A.C. Nielsen Center alumni representatives, Gail Casey and Giustina Parisi. They created a committee of alumni and industry partners to put together the Summit along with the A.C. Nielsen Center team. The Summit is all day Friday, October 19, 2018 and is held at the Fluno Center on campus. The A.C. Nielsen Center’s External Advisory Board meeting is held at Grainger on Thursday, October 18, 2018 and is open to alumni.

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Thursday Night Networking Dinner

Thursday, October 18, 2018

Join us for happy hour drinks and appetizers, then enjoy a three-course meal. Complimentary for board members, sponsors, speakers, current students, and faculty. $60 for alumni and industry partners. Registration is required for all attendees. 

Register Now

 

Conference Location and Preferred Lodging Partner

To be part of the A.C. Nielsen Summit Room Block just mention the A.C. Nielsen Summit

Fluno Center

601 University Ave
Madison, WI 53715

See all lodging options and special rates

 
 

Summit Speakers

 

Caryn Akons

Senior VP of Research and Insights

Citi

Jeanine Bassett

VP - Global Consumer Insights

General Mills

Julio Estevez-Breton

VP Member and Market Insights

USAA

Tyler Kettle

Research Team Lead

IBM

Michelle Monkoski

Consumer Insights Director

Sargento Foods

Kyle Nel

Executive Director

Lowe’s Innovation Labs

Julie Norvaisas

Director of User Experience Research

LinkedIn

Kindle Partica

Director of U.S. Consumer Insights

The Hershey Company

Kathy Sheehan

Executive VP and Global Director

GfK Consumer Life

Mario Simon

Global Customer Engagement Topic Leader

Boston Consulting Group

Kevin Sisco

Associate Director of Panel Analytics

InfoScout

Frank Tooley

Senior Manager of Customer Insights

Southwest Airlines

Tim Urmstom

Founder, CEO

Seek Company

Michael Winnick

Founder, CEO

dscout

Current Summit Sponsors

burkenew

crnew

digsitenew

directionsnew

quest

Thank you to our generous sponsors! Their support is greatly appreciated. Proceeds from the Summit support the A.C. Nielsen Center and all that we do to educate our students including scholarships and applied learning experiences.

Become a sponsor!

Contact Kristin Branch, Director, A.C. Nielsen Center for Marketing Research
608-262-9116
Kristin.Branch@wisc.edu

Conference Location and Preferred Lodging Partner

To be part of the A.C. Nielsen Summit Room Block just mention the A.C. Nielsen Summit

Fluno Center

601 University Ave
Madison, WI 53715

See all lodging options and special rates »

Grainger Hall, which is home to the Wisconsin School of Business, is pictured on the campus of the University of Wisconsin-Madison on Oct. 10, 2008. The photograph was made using a shift/tilt-focus lens. ©UW-Madison University Communications 608/262-0067 Photo by: Bryce Richter Date:  10/08    File#:  NIKON D3 digital frame

Fluno Center is a full-service event destination and conference center with well-appointed guest rooms.

Have a Question?

Please contact us.

Kristin Branch, Director, A.C. Nielsen Center for Marketing Research
608-262-9116 Kristin.Branch@wisc.edu

Sarah Kervin, Assistant Director
608-263-4804 sarah.kervin@wisc.edu

 

Make a Gift to the A.C. Nielsen Center