Speaker: Kathy Sheehan of GfK Consumer Life
Speaker: Mario Simon of the Boston Consulting Group Interview and Q&A led by: Jeanine Bassett of General Mills
How Lowe’s Uses Applied Neuroscience to Build and Scale Virtual Reality with Kyle Nel, A.C. Nielsen Alum, Class of 2010.
Qualitative Research: Emerging Trends & Tools with Michelle Monkoski of Sargento Foods, Jill Orum of NorthPoint Marketing Strategies, Kindle Partica of The Hershey Company, and Frank Tooley of Southwest Airlines. Moderated by Monika Wingate of Digsite.
The 7 Habits of Highly Insightful Innovators – Empathy Workshop with Cherri Prince of Seed Strategy
Helping Insights Live Beyond the Study. Facilitated by Teri Hall of Directions Research
A.C. Nielsen Center Forum: An Alumni Discussion on the Center, Today and Tomorrow. Facilitated by Cherie Leonard of Colgate-Palmolive and David Shepherd of Ford Motor Company.
Behaviors + Attitudes: Together at Last Presented by: Prabhath Nanisetty and Kevin Sisco of InfoScout
The Challenge of Too Much Data: How are you leveraging internal data with primary research to make better decisions? Facilitated by Tara Marotti of Burke Inc.
Research Reinvented: An example at IBM: Tyler Kettle’s example of transforming insight departments & internal clients.
Storytelling to Start Fires – How to use human stories to get people behind your brand. Hosted by: Tim Urmston of Seek Company
Emerging Clients of Marketing Research: Discussion covers marketing research tools and departments, as well as their implications. Facilitated by Paul Metz of C+R Research.
Presented by Paul Markowitz of Bain & Company.
Panelists: Caryn Akons of Citi Retail Services, Julio Esteves-Breton of USAA, Julie Norvaisis of LinkedIn, and Michael Winnick of dscout. Moderated by Julie Norvaisas.