Agenda

October 18, 2018

5:30 p.m. - 9:00 p.m.

External Advisory Board & Welcome Dinner (Optional for Summit Guests)

Grainger Hall, Plenary Room

Join us for happy hour drinks and appetizers, then enjoy a three-course meal. Complimentary for board members, sponsors, speakers, current students, and faculty. $60 for alumni and industry partners. Registration is required for all attendees.

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October 19, 2018

8:00 a.m. - 8:45 a.m.

Check in & Networking Breakfast

Atrium

Check in to get your name badge, welcome bag, and Summit booklet before grabbing a bite to eat.

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8:45 a.m. - 9:00 a.m.

Welcome & Opening Remarks

The Fluno Center Howard Auditorium
9:00 a.m. - 9:45 a.m.

Opening Keynote: Focus on the User and All Else Will Follow

The Fluno Center Howard Auditorium

Speaker: Kevin Taylor, Google  

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9:45 a.m. - 10:30 a.m.

Academic Keynote: Using AI and Blockchain to Monetize the Mobile Economy

The Fluno Center Howard Auditorium

Speaker: Professor Anindya Ghose, NYU Stern  

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10:30 a.m. - 10:50 a.m.

Networking Break

The Fluno Center Atrium

Grab a refreshment and a snack and enjoy networking time with alumni & industry colleagues.

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10:50 a.m. - 12:00 p.m.

C-Suite Panel Discussion: Disruption & the Future of Our Industry

The Fluno Center Howard Auditorium

Moderator: Gayle Fuguitt – Chief of Customer Insight and Innovation, Foursquare; Panelists: Pierre Le Manh, CEO, Ipsos,  Jana Sweet, CFO, GfK, Tim Wragg, CEO, Kantar  

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12:00 p.m. - 12:30 p.m.

Leading through Disruption

The Fluno Center Howard Auditorium

Personal & professional stories of leading through disruption 12:00-12:10pm: Doing vs. Debating: A Story of Changing Long-held Management Beliefs by Demonstrating Positive Results,  Paul Metz,  Executive Vice President & Managing Partner, C+R Research, Alum, Class of 1994 & A.C. Nielsen External Advisory Board Member  How does a research company whose identity, reputation and processes are built to deliver big, complex, […]

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12:30 p.m. - 1:20 p.m.

Networking Lunch

Oros Executive Dining Room
1:20 p.m. - 1:30 p.m.

Mini Concurrent Session: Leading through Disruption: Learning from Disruption

Breakout Rooms

Speaker: Sarah Snudden, Consumer Insights, Keurig Dr. Pepper, Class of 2001 alum  

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Mini Concurrent Session: Leading through Disruption: Leading the Shift to an Agile Research Culture

Breakout Rooms

Speaker: Giustina Parisi, Class of 2009, Alumni Rep, Consumer & Portfolio Insights Manager, American Family Insurance  

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Mini Concurrent Session: Leading through Disruption: From P&G to Start-Up: Applying Market Research Skills to Create a Fast-Growing Tech Start-up

Breakout Rooms

Speaker: Kristi Zuhlke, CEO & Founder, Knowledge Hound  

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1:40 p.m. - 2:25 p.m.

Concurrent Sessions: Innovating, Evolving & Driving the Future of Research; Microsoft’s Journey towards Research Transformation

Breakout Rooms

Speaker: Barry Jennings, Microsoft

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Concurrent Session: Managing Disruption: How to Interrogate Evolving MR Tools

Breakout Rooms

Speaker: Corey Beilstein, Burke  

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Concurrent Session: Behavioral Science and Brand Building In an Omni-channel World

Breakout Rooms

Speaker: Dr. Dan Young, Hotspex & 30 Year P&G Alumnus

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2:25 p.m. - 2:45 p.m.

Networking Break

The Fluno Center Atrium

Grab a refreshment and a snack and enjoy networking time with alumni & industry colleagues.

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2:45 p.m. - 3:25 p.m.

Closing Keynote: Disruptors are Evident, What are We Going to Do About Them?

The Fluno Center Howard Auditorium

Speaker: Rukhshana Motiwala, McKinsey & Company

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3:25 p.m. - 3:55 p.m.

Making your Mark: Truth, Courage + Tenacity Meet Opportunity

The Fluno Center Howard Auditorium

Speaker: Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare  

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4:00 p.m. - 5:00 p.m.

Closing Reception

The Fluno Center Atrium

Enjoy drinks, appetizers and time to reconnect with old friends and make new ones.

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October 20, 2018

8:30 a.m. - 10:30 a.m.

Homecoming Bash (Optional)

Grainger Hall

Join us in celebrating a beloved Business Badger tradition—Homecoming! Share your school spirit and feel the pregame excitement as we kick off this year’s festivities at the Wisconsin School of Business Homecoming Bash! Saturday, October 20, 2018 8:30-10:30 a.m. Join us for: Tailgate breakfast Cash bar Networking Family-friendly activities

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11:00 a.m. -

Homecoming Game (Optional)

Camp Randall

The A.C. Nielsen Center has partnered with the Wisconsin School of Business Alumni Relations team to secure a group of tickets for the homecoming game. Our block of tickets have sold out but you can still attend the game if you purchase through UW Athletics. The Badgers will take on Illinois at Camp Randall at […]

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