Agenda

April 28, 2017

8:00 a.m -

Breakfast & Check In

Atrium
8:45 a.m. - 9:35 a.m.

Opening Remarks & Keynote 1 - Transience, A Consumer Trends Overview

Howard Auditorium

Speaker: Kathy Sheehan of GfK Consumer Life

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9:40 a.m. - 10:40 a.m.

Keynote 2 - Driving Growth Through Customer Centricity - Building a Better Insights Capability

Howard Auditorium

Speaker: Mario Simon of the Boston Consulting Group Interview and Q&A led by: Jeanine Bassett of General Mills

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10:40 a.m. - 11:00 a.m.

Networking Break

Atrium
11:00 a.m. - 12:00 p.m.

Emerging Insight Tools

Room 221

How Lowe’s Uses Applied Neuroscience to Build and Scale Virtual Reality with Kyle Nel, A.C. Nielsen Alum, Class of 2010.

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Emerging Insight Tools

Room 219

Qualitative Research: Emerging Trends & Tools with Michelle Monkoski of Sargento Foods, Jill Orum of NorthPoint Marketing Strategies, Kindle Partica of The Hershey Company, and Frank Tooley of Southwest Airlines. Moderated by Monika Wingate of Digsite.

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Emerging Skills Workshop

Room 203

The 7 Habits of Highly Insightful Innovators – Empathy Workshop with Cherri Prince of Seed Strategy

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Discussion Session

Rooms 212/214

Helping Insights Live Beyond the Study. Facilitated by Teri Hall of Directions Research

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Discussion Session

Rooms 216/218

A.C. Nielsen Center Forum: An Alumni Discussion on the Center, Today and Tomorrow. Facilitated by Cherie Leonard of Colgate-Palmolive and David Shepherd of Ford Motor Company.

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12:00 p.m. - 1:00 p.m.

Lunch

Dining Room
1:00 p.m. - 2:00 p.m.

Emerging Insight Tools

Rooms 221

Behaviors + Attitudes: Together at Last Presented by: Prabhath Nanisetty and Kevin Sisco of InfoScout

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Discussion Session

Room 212/214

The Challenge of Too Much Data: How are you leveraging internal data with primary research to make better decisions? Facilitated by Tara Marotti of Burke Inc.

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Emerging Insights

Room 219

Research Reinvented: An example at IBM: Tyler Kettle’s example of transforming insight departments & internal clients.

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Emerging Skills Workshop

Classroom 203

Storytelling to Start Fires – How to use human stories to get people behind your brand. Hosted by: Tim Urmston of Seek Company

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Discussion Session

Room 216/218

Emerging Clients of Marketing Research: Discussion covers marketing research tools and departments, as well as their implications. Facilitated by Paul Metz of C+R Research.

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2:00 p.m. - 2:20 p.m.

Networking Break

Atrium
2:20 p.m. - 3:00 p.m.

Closing Keynote - Big Data and Analytics' Impact on the Future of Consumer Insights

Howard Auditorium

Presented by Paul Markowitz of Bain & Company.

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3:00 p.m. - 3:50 p.m.

Closing Keynote Panel - Influence, Impact, and Innovation

Howard Auditorium

Panelists: Caryn Akons of Citi Retail Services, Julio Esteves-Breton of USAA, Julie Norvaisis of LinkedIn, and Michael Winnick of dscout. Moderated by Julie Norvaisas.

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4:00 p.m. - 5:00 p.m.

Reception

Atrium