Concurrent Sessions: Innovating, Evolving & Driving the Future of Research; Microsoft’s Journey towards Research Transformation

October 19, 2018
1:40 p.m.  -  2:25 p.m.
Breakout Rooms
Barry Jennings

Barry Jennings

Speaker: Barry Jennings, Microsoft

Learn more about Barry

This is the best of times….

There has never been a better time to be in the insights discipline. Leaders of top-performing companies around the globe recognize that customer and market understanding is a key differentiator in business. They are creating corporate cultures centered around customer obsession, and they are making customer lifetime value a key financial goal. Having a background in research, analytics, insights, and consulting possess some of the most important skills required by businesses in this Information Age.

This wasn’t the case a decade ago when supply chain efficiencies were the main priority for corporate leaders.

 …this is the worst of times

At the same time, we are facing a new world order, and this presents us with a number of challenges:

  • Speed of business
  • Alternative resources
  • Data proliferation

Because of these forces, we feel like we are in constant catch-up mode, chasing down new data sets and developing our expertise in how best to use them, competing against other resources that stakeholders view as alternatives to engaging with our corporate insights team, and keeping up the with ever-increasing fast pace of our company’s need to make decisions and evolve to stay competitive in the markets where it plays.

Session Category :  Discussion Rooms