Mini Concurrent Session: Leading through Disruption: Leading the Shift to an Agile Research Culture

October 19, 2018
1:20 p.m.  -  1:30 p.m.
Breakout Rooms
Giustina Parisi

Giustina Parisi

Speaker: Giustina Parisi, Class of 2009, Alumni Rep, Consumer & Portfolio Insights Manager, American Family Insurance

 


Research teams need to keep up with agile development processes by being agile themselves – utilizing techniques that will provide a flow of customers’ insights to feed business partners with learnings as they are needed. In less than a year, the research team at American Family Insurance was able to get past internal hurdles and show their organization the value of more responsive market research methods, bringing about major change.

Learn more about Giustina

 

Session Category :  Discussion Rooms