Mini Concurrent Session: Leading through Disruption: From P&G to Start-Up: Applying Market Research Skills to Create a Fast-Growing Tech Start-up

October 19, 2018
1:20 p.m.  -  1:30 p.m.
Breakout Rooms
Kristi Zuhlke

Kristi Zuhlke

Speaker: Kristi Zuhlke, CEO & Founder, Knowledge Hound

 


After starting my career at Procter & Gamble, I decided it was time to really go after my goals of being an entrepreneur. I took the P&G “consumer is boss” moto so serious that I put my own consumer need into action. This story is how I left P&G and jumped into the world of tech start-ups to address a need I experienced while in my Insights career. Now more than ever, I apply “consumer is boss” and here is how I do it with zero budget.

Learn more about Kristi

 

Session Category :  Discussion Rooms