Leading through Disruption

October 19, 2018
12:00 p.m.  -  12:30 p.m.
The Fluno Center Howard Auditorium
Suzanne Kevlyn

Suzanne Kevlyn

Laurie Krause

Laurie Krause

Paul Metz

Paul Metz

Personal & professional stories of leading through disruption

12:00-12:10pm: Doing vs. Debating: A Story of Changing Long-held Management Beliefs by Demonstrating Positive Results Paul Metz Executive Vice President & Managing Partner, C+R Research, Alum, Class of 1994 & A.C. Nielsen External Advisory Board Member 

How does a research company whose identity, reputation and processes are built to deliver big, complex, and unique custom research adapt to client needs for impossibly-fast research with impossibly-small budgets?  And do so in the face of long-held culture and beliefs about a success formula that has never been challenged?  It took a coalition of willing researchers taking incremental steps to demonstrate new ways of working and delivering success.   

12:10- 12:20pm: The Evolution of Insights: Building the New Blue Laurie Krause, VP of Market & Consumer Insights, Best Buy

In a retail landscape being disrupted by e-Commerce, new intermediaries and rapidly changing customer needs, the Market and Consumer Insights team at Best Buy has transformed from a silo-ed, yet functional grouping of researchers and data scientists, to a cohesive, collaborative, and curious force who enable change across our business. I look forward to sharing my leadership experience through this transformation and how talent and insights are leveraged within our team to help Build the New Blue.”

12:20-12:30pm: Holding on to Your Roots While Changing Your Leaves: A Story of Acquisition, Evolution, and Creating the Future, Suzanne Kevlyn, Vice President, Insights & Analytics, Danone North America.

We all know that change is inevitable (the only constant is change, right?), but when everything you know and love – your profession, your industry, your consumers, your brands, and your company and its culture – is changing at the same time, it can send you into a tailspin. How to manage through the chaos? Knowing your truth (and the truth of your brands, your company, and your culture) is the most powerful weapon you have to keep you grounded and growing at the same time.

Session Category :  Alumni & Friends Summit