Caryn Akons is senior vice president, research & insights for Citi Retail Services, a leader in the payments industry. Citi Retail Services manages millions of private label and co-branded consumer and commercial credit accounts via long-standing partnerships with iconic brands including Sears, Macy*s, The Home Depot, and BestBuy.
In her current role, Caryn is responsible for all aspects of consumer and industry research in support of key strategic initiatives that deliver growth for our retail card products and partners. This includes product and loyalty innovation, card member marketing, digital integration, and thought leadership. She is a frequent presenter on these services and often speaks to industry groups on the impact and implications of research.
Ms. Akons joined Citi in 2005 as vice president of product development for Citi Analytics, where she led development of a suite of syndicated reports delivering insights and tracking metrics within retail and merchant sectors that previously had a limited view of consumer and competitive behavior. Prior to joining Citi, Caryn spent 10 years at ACNielsen, a global leader in the marketing and consumer information industry, holding positions of increasing responsibility in both the Retail POS and Consumer Panel divisions. While there she spearheaded the European transformation of consumer panel from a sales tracking tool to a consumer insights and analytics platform.
Ms. Akons holds a MS in Market Research from the University of Wisconsin at Madison and has won both the Citi Leaders in Excellence and Quality Excellence awards. She has held multiple international assignments working in 12 countries across 4 continents.