Dr. Dan Young

Chief Behavioral Scientist
Dr. Dan Young is a Ph.D. Cognitive Psychologist and Market research scientist, that spent 30 with P&G developing, leading, and building organizational capability in applying behavioral and neurosciences to branding, product and packaging innovation and development, and communications. 

Honored as a Top 5 Market Research Expert by the P&G CEO and Head of Market Research, and winner of the 2013 US and Global Market Research Innovation Award, Dan is gifted in his ability to inspire insights professionals.
Recently Dan became the Chief Behavioral Scientist at Hotspex, recently voted by clients as the most innovative insights firm in North America, to help their team of cognitive and social psychologists continue to develop innovative new tools that can drive stronger return on marketing investment (ROMI) and apply a behavioral science lens to the consulting they provide to their global clients.


October 19, 2018
Concurrent Session: Behavioral Science and Brand Building In an Omni-channel World
Breakout Rooms
1:40 p.m.  -  2:25 p.m.