Jeanine Bassett is the vice president of global consumer insights for General Mills. Since joining General Mills in 1994, she has worked across a broad spectrum of businesses. After a number of early rotations through the Gold Medal, Betty Crocker, and Yoplait divisions, she was a charter memberof the insight connections team where she identified, championed, and spread best practices throughout the company. She then returned to the divisions as the senior manager on the Cheerios business before transferring to Lausanne, Switzerland in 2004 to lead the consumer insights function for Cereal Partners Worldwide, a joint venture between General Mills and Nestle. She returned to General Mills in 2007 as the CI director of food service, overseeing B2B research in channels including convenience stores, schools, hotels, and restaurants. In 2010, Bassett was promoted to the director of the center for learning and experimentation where she was responsible for the evolution of the primary toolkit, leading the adoption of social network and mobile tools, and advancing in-market experimentation. She was promoted to her current role as VP of global consumer insights in 2012.
Prior to joining General Mills in 1994, Bassett worked for IRI, A.C. Nielsen, and Honeywell. She earned Bachelor of Science degrees in both Marketing and Quantitative Methods from the University of St.Thomas, St. Paul, and a MBA from the University of Minnesota Carlson School of Management.