Jill Orum

Founder & President

Jill has over 20 years of experience in Insights and Marketing Strategy roles, including 18 years in corporate client organizations, and additional consulting experience which has focused on brand and marketing strategy, positioning, portfolio management and innovation.

Jill works part-time with Protobrand as an insights strategist, as well as managing her own insights consulting practice, NorthPoint Marketing Strategies. In both roles, Jill works with clients across multiple industries to leverage consumer and marketplace insights to drive their growth strategies.

Previously, Jill was a partner and head of insights at Prophet, a global branding and marketing strategy consultancy. There, she helped develop impactful insights for companies such as Mondelez, Hershey’s, Vitamin World, Staples, Target, J&J, AbbVie, Brunswick Marine, and Schneider Electric. Her consulting experience also includes three years as the VP of business development and strategy for NuVista, a boutique marketing strategy consulting firm.

The majority of Jill’s background is in the food and beverage industry. She has served as the senior director of consumer insights & strategy for PepsiCo’s Global Nutrition Group and previously spent nearly 17 years at Kraft Foods, Inc., in consumer insights roles of increasing responsibility.

Jill holds an MBA from Northwestern’s Kellogg School of Management, and a BBA from the University of Wisconsin – Madison.


April 28, 2017
Emerging Insight Tools
Room 219
11:00 a.m.  -  12:00 p.m.