Kathy Sheehan is executive vice president and global director, GfK Consumer Life. GfK is the fourth largest market research company in the world, with offices in 100 countries and more than 12,000 employees globally. At GfK, Kathy leads the GfK Consumer Life | Roper Reports® practice, which provides a holistic perspective of consumers across cultures, time and categories to identify and drive successful innovation opportunities. Kathy joined GfK in 2001 to provide Roper Reports® US clients with actionable and future-focused insights on the American consumer landscape.
Prior to GfK, Kathy spent time at both the agency and client side in various marketing, research & brand strategy roles. Most recently, Kathy was the associate director of customer knowledge at the global advertising agency Ogilvy & Mather. At Ogilvy, Kathy spearheaded the agency’s efforts in the digital analytics space and worked with clients such as IBM, Kraft, and Nestle and several Internet start-ups. Kathy is on the Advisory Board of the Customer Experience Management program at Rutgers Center for Innovation Education. She has been an adjunct professor in the marketing department at LIM College in New York City and has been a guest lecturer at NYU, Stern School of Business, the Zicklin School of Business, CUNY, Fordham University and the Masters in Cosmetics and Fragrance Marketing program at the Fashion Institute of Technology. Kathy speaks frequently at various trade events, including CES 2017 and CES 2014, the American Marketing Association’s “Mplanet”, and the ARF’s RE:Think! conferences. At the 2013 Marketing to Moms conference, she received the “You Take the Cake” best speaker award. In addition, Kathy is also a spokesperson for GfK Consumer Life and has been quoted widely in various media, including CNBC Business Center, BrandWeek, Advertising Age, and The New York Times. She is a contributing author to the recently published, “Sustainability: How the Cosmetics Industry is Greening Up” (Wiley, 2014).
Kathy holds an MBA in International Business and Marketing from The Zicklin School of Business (CUNY), a MA in International Economics from New York University and a BA from Rutgers University with a double major in Political Science and English and a Russian language minor.