Kevin Taylor is Global Head of Brand and Consumer Insights at Google. In that role he leads a team of research experts who help the organization deeply understand Google users and how Google product magic can best help users live better lives. Prior to his time at Google Kevin was Executive Vice President Of Technology for GfK where he lead a team that helped technology clients uncover insights that would drive their business success. Kevin also lead audience research and vertical market strategy at Facebook in the early days, and spent nearly a decade at Microsoft in customer research and product marketing strategy. Kevin received his Ph.D. in Social Psychology from the University of Florida where he studied attitude formation and change as well as optimism.