Kristi Zuhlke

CEO & Founder

An entrepreneur at heart, Kristi Zuhlke started her first business while in college.  After earning degrees in Marketing and Entrepreneurship from Xavier University, she joined Procter & Gamble, working on billion dollar brands, like Gillette, and Always.  During those six years, she learned invaluable

leadership, marketing, and organizational skills, but couldn’t resist the urge to jump into the tech space.  Following the launch and quick sale of a smartphone app technology, in 2011, Zuhlke launched KnowledgeHound, her third and current business.  Since 2013, she has been addressing a need she knows first hand and a pain point from her corporate days – needing to frequently access consumer data and insights, but not being able to easily locate it.  As CEO and co-founder of Knowledgehound, which currently has $5 million in funding and Fortune 1000 companies as clients, Zuhlke looks forward to continuing her success in the technology start-up world and is enjoying the ride.


October 19, 2018
Mini Concurrent Session: Leading through Disruption: From P&G to Start-Up: Applying Market Research Skills to Create a Fast-Growing Tech Start-up
Breakout Rooms
1:20 p.m.  -  1:30 p.m.