Rukhshana Motiwala is a Senior Expert and a leader of the global Consumer & Shopper Insights (CSI) Practice. Rukhshana has worked in a large number of consumer facing industries like automotive, retail, luxury apparel, financial services, consumer electronics, pharmaceuticals and PE Firms globally. Based in the New York office, Rukhshana has in-depth experience in brand and marketing strategies to drive growth using both deep insights qualitative and quantitative techniques.
Rukhshana is also a RIVA-trained qualitative moderator. Additionally, Rukhshana is also the Senior Firm Leader in external vendor management and an active member of several industry groups including the American Marketing Association, Advertising Research Foundation. Rukhshana has over fifteen years of global customer insights experience prior to joining McKinsey.